Sainsbury’s has announced plans to double the number of Click & Collect Groceries Sites in its store car parks over the next 12 months in a sign of the service’s rapid growth since it was launched in March last year.
The service, which offers customers a convenient, drive-through option to pick up their shopping, has proved popular at the inaugural 100 Sainsbury’s stores that offer it.
Sainsbury’s online director Robbie Feather said the new click and collect sites was part of a bid to build the supermarket retailer’s multi-channel offerings.
“This rollout forms part of our strategy to offer our customers more options to shop whenever and wherever they want,” he said.
“Click & Collect is proving to be a popular hybrid between online shopping and visiting a store; especially amongst shoppers juggling work and looking after young children.
“Most people are using this speedy ‘drive- thru’ service to do a big shop for the week ahead. Customers really like the fact that they can collect their shopping at a time that suits them and on average it takes them just three minutes from start to end.”
According to Sainsbury’s, Saturday mornings are the most popular time to pick up orders, and many customers also go into the store to buy a few additional items or use in-store services.