Anya Hindmarch is branching out into the Saudi Arabia for the first time, with a new store to open inside Ridadh‘s luxury Kingdom Centre on August 16.

The shop, which takes up 1346 sq ft, will be the 46th store for the British designer‘s eponymous luxury label.

Furniture designed by Martino Gamper will be on display alongside London-based artwork from Julie Cockburn and Ryan Callanan.

Hindmarch has also created a sticker of pixel-shaped crystals that spells out “yalla”, an Arabic phrase that‘s often means “let‘s go!”

It‘s not the first Middle Eastern venture for Hindmarch, who opened a concession last year at Tryano, Chalhoub Group‘s concept store at Yas Mall in Abu Dhabi.

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