Jaguar Land Rover has become the first premium automotive brand to allow customers to make fully online purchases with the launch of a new digital retail website.
Developed with digital retail experts Rockar, customers will be able to use the new online store from September 7.
The car company will also open a new experience-centric shop at Westfield Stratford City in east London in early October, which will add to the existing network of 201 UK retailers.
Visitors at the new Stratford store will be greeted by a trained “Angel” – product experts that are paid to serve not to sell, and to offer advice, show colour samples and interior leathers, show them the six vehicles on display.
The idea is that once visitors gather the information they need, they then make their purchase on the Rockar website – either in-store or at home.
The online store can also be used to browse models, book test drives, specify a car, arrange finance and even trade in an existing model before buying.
“It’s an exciting time for Jaguar Land Rover, we have a range of new models aimed at new customer groups and as such we are looking at how we can best serve our expanding customer base,” Jaguar Land Rover chief executive Jeremy Hicks said.
“Our retailers are investing £1 billion in the UK network, and our partnership with Rockar represents some of the incremental new, innovative solutions that we are introducing to engage and serve our customers.”