Luxury fashion giant Ralph Lauren have welcomed ex-Amazon director Valeria Juarez to their ranks.

Juarez will become the company‘s new senior vice president of ecommerce for EMEA. 

Prior to this she held the position of Prime Now EU director at ecommerce giant Amazon.

She held the position as head of Prime Now since last June, but was a part of Amazon since 2013 where she acted as apparel director.

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Her appointment to Ralph Lauren will see her handle the fallout from London Fashion Week.

Ralph Lauren recently made headlines by becoming the latest to make items available for sale directly after being presented on the catwalk. 

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