Marks and Spencer have launched an online platform where customers can purchase clothing items that used to belong to celebrities.
This is part of M&S and Oxfam‘s joint initiative dubbed the Shwop Shop, where customers can donate their clothing and raise money for charity.
In a temporary online extension of the campaign over 100 celebrity items will be sold, including items worn by Millie Mackintosh, Lisa Snowdon and Stella Tennant.
It will also stock some of the best items donated by the public in the retail giant‘s “shwopping” campaign.
— shwopping (@shwopping) August 31, 2016
All the proceeds will go towards Oxfam initiatives to fight poverty. Since the launch of the campaign back in 2012 M&S has received over 25 million items of clothing worth around £17 million.
“Shwopping has been a huge success and the 25 million items ‘shwopped‘ so far, has help us to raise over £17 million for Oxfam,” Mike Barry, director of Plan A at M&S said.
“We know our customers‘ wardrobes are full of hidden treasures, as we see ‘shwoppers‘ turn up week in week out to drop off their once-loved clothes into our Shwop Drops and we are honoured to have their ongoing support.”