London‘s most iconic department store has revealed its Christmas window display featuring Santa for the first time in two years.
Grabbing the title of the first department store in the world to unveil its 2016 festive display, this year‘s theme is dubbed “Shine On!”
Featuring a glittery red Santa in various alpine landscapes the window displays will be seen by over 100,000 people every day.
The display also features a revolutionary speaker system which vibrates the window glass to produce unique soundtracks for the display behind.
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Each scene features a different party scenario, with poodles, polar bears and over 100 disco balls.
“We are very excited about our Christmas displays this year. We’ve been thinking of creatively expressing the idea of party and togetherness at the heart of the well-known phrase ‘celebrating Christmas’ for a while now,” Selfridges creative director Linda Hewson said.
“It’s been enormous fun to design and produce such upbeat, sparkly and colourful displays.
“Best of all, we decided to bring back Santa who has been absent from our windows in the past few years.”