Accessories brand Sophie Hulme has opened its first physical retail space in Harrods.
A 335sq ft shop-in-shop dedicated to Sophie Hulme handbags and accessories is now located on lower ground floor of the world-famous London department store.
Harrods has stocked the designer’s items for four years but this new dedicated retail space, designed by Hulme’s husband, reportedly marks the “essential blueprint” for future brand interiors at the department store.
It will launch with world exclusives from the 2017 collection, including items from its new evening wear range.
Sophie Hulme creates four collections per year and is carried at more than 230 retail locations across 23 countries.
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“Sophie Hulme’s pop-up last year in Harrods was a brilliant success, and on the back of the growth we have seen with the brand we have now exclusively launched the brand’s first permanent boutique,” Harrods’ chief merchant Helen David said.
“Our customers adore Sophie’s fun and colourful styles and will be excited to discover her latest eveningwear collection alongside the popular mainline collection, all of which will be showcased in our fabulous new bespoke boutique.
“Having stocked Sophie Hulme since 2012, we’ve seen the incredible evolution the brand has achieved in such a short space of time, and look forward to now unveiling our new boutique and collection to our customers.”