Disney has teamed up with the Yoox Net-a-Porter Group to launch its first-ever online fashion store.
The new store will offer the latest in designer collaborations involving characters from The Walt Disney Company, Disney Pixar, Marvel or Star Wars franchises.
Ranges include Kenzo’s Jungle Book-inspired sweaters, Vans’ Toy Story footwear range and Olympia Le Tan’s Alice in Wonderland clothing.
“At The Walt Disney Company we like to push the boundaries by creating groundbreaking designs which blur the line between conventional products and art, taking creativity to a whole new level,” Walt Disney Company fashion vice president Francesca Gianesin said.
“Our collaboration with Yoox is grounded in Disney’s ‘consumer first’ strategy and our insights and knowledge of the adult consumer.
“We know what this demographic wants and through Yoox we are now delivering it, ensuring they have access to the product they want, when they want it.
“We are confident that our collections will surprise and delight Yoox’s customer base and we look forward to bringing a bit of Disney magic to their lives.”
Yoox founder and chief executive Federico Marchetti added: “Disney’s playful imagination was a great inspiration when I invented Yoox in 1999, so today it is an enormous pleasure to combine Disney’s timeless brand with Yoox’s innovative spirit, further delighting our customers with creative content and hard-to-find products.”