Thursday, December 2, 2021

Dixons Carphone boast Christmas sales boost

Dixons Carphone has posted its fifth consecutive year of growth over the Christmas trading period, boosted by major sales days.

Group sales for the electricals retailer rose by eight per cent in the 10 weeks to January 7, with UK like-for-like sales up six per cent and overall UK sales up four per cent

This boost in sales was reportedly down to strong sales on key dates Black Friday and Boxing Day, with large screen TVs pushing up sales figures.

READ MORE: Dixons Carphone report boost in profits

“This year, as a result of our scale in all of our markets, we were able to offer prices that were truly ground-breaking during both our Black Friday week and our annual Boxing Day week sales – while maintaining margins and we believe that we have outperformed the market during the period,” chief executive Seb James said.

Following further positive half year results in December with a 19 per cent rise in profits, the company has predicted full year profits to be in line with market expectations at between £475 million and £495 million.

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