Apple has reclaimed its title as the world‘s largest smartphone retailer, after five consecutive years of falling behind Samsung.
Sales at the US tech giant edged ahead of its South Korean rival in the final quarter of last year, with 78.3 million handsets sold compared to Samsung‘s 77.5 million.
Samsung‘s flagship Note 7 took a massive sales hit following the exploding battery fiasco, which saw handsets around the world burst into flames.
After the company recalled the original phones and assured customers that this was an anomaly, a second batch of phones were found to do the same.
This widely reported incident, and Samsung’s subsequent handling of the issue saw handset sales drop by 3.8 million year-on-year, while Apple’s iPhone 7 saw a sales boost of 3.5 million.
As Samsung fights to rebuild its reputation, Apple announced yesterday that it saw record sales and revenues after three quarters of decline.
“This was the iPhone‘s best performance for over a year, as Apple capitalised on Samsung‘s recent missteps,” Strategy Analytics executive director Neil Mawston told The Telegraph.
“Samsung lost momentum in the quarter as a result of its Note 7 battery fiasco. Samsung captured 18 per cent share for the quarter and 21 per cent share for the full year, its lowest level since 2011.
“(It) will be banking on the rumored Galaxy S8 model in a few weeks‘ time to reignite growth and return to the top spot in quarterly smartphone shipments.”