Britain’s oldest beer brewer has opened a seasonal pop-up and experimental brewery store at Bluewater shopping centre in Kent.
Shepherd Neame will take up a 1800sq ft boutique in Bluewater’s Upper Guildhall, which will feature a bar and the brand’s first-ever cider, Orchard View, plus the new Cinque Five Grain premium lager.
Visitors can also purchase merchandise and Shepherd Neame bespoke products, including bottled beers, from the brew shop.
There is also a virtual reality experience, where each guest can take a virtual tour of a hop garden.
“We have a fantastic line-up of merchandise, our new cider and premium lager, promotions and activities for Bluewater guests,” Shepherd Neame chief executive Jonathan Neame said.
“We look forward to welcoming enthusiasts and those curious to learn more about beer and brewing.”
Bluewater’s leasing manager Heinz Kloihofer added: “Shepherd Neame has created a great brewing boutique store, that really brings their brand to life, showcasing their products and immersing guests in the world of Shepherd Neame.”
The store is open until July 5.
Shepherd Neame is an English independent regional brewery founded in 1698 in Faversham, Kent, and has been family-owned since 1864.
It also owns 328 pubs and hotels, predominantly in Kent, London and South East England.