House of Fraser digital director resigns after 6 months

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House of Fraser vision

Reports have emerged that House of Fraser’s digital director has resigned after six months in the role.

According to Retail Week, it is understood the department store chain has already replaced David Seeby, who joined from Marks & Spencer and reportedly left last week.

Retail Gazette understands that Seeby resigned for personal reasons and left on good terms with the retailer.

Edwin Blanchard, who was ecommerce director at The Body Shop, is understood to have taken over Seeby’s duties.

READ MORE: House of Fraser welcomes new chief people officer Michelle Maynard

Seeby’s exit is the latest in an exodus if senior management at the department store, with chief executive Nigel Oddy, supply chain director Ray Kavanagh, chief customer officer Andy Harding, global multichannel director Martin Francis, clothing head Jackie Hay and home, food and beauty boss Ysanne Jenkins all leaving in the past year or so.

New chief executive Alex Williamson from Goodwood will start at end of July, while the new chief people officer Michelle Maynard was just announced last week.

House of Fraser has declined to comment.

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