Retail Gazette Loves: Stella McCartney’s Winter 2017 Ad Campaign

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Stella McCartney

Stella McCartney has launched its 2017 winter advert campaign, focusing on the issue of sustainability and responsibility.

In collaboration with artist Urs Fischer and photographer Harley Weir, the campaign features backdrops like decaying cars and landfill sites to illustrate its theme.

Stella McCartney
Photo: Stella McCartney

The three models from the luxury fashion retailer’s winter runway show cast; Brit Kos, Iana Godnia and Huan Zhou showcase the designer’s upcoming range.

“The idea we had with this campaign is to portray who we want to be and how we carry ourselves; our attitude and collective path,” Stella McCartney said.

“Our man-made constructed environments are disconnected and unaware of other life and the planet which is why there is waste.”

Stella McCartney
Photo: Stella McCartney

Fischer added: “Stella’s fashion to me is about dignity, love and a beautiful attitude to all challenges. All while feeling good and looking great and we wanted to reflect that in the concept of this campaign.”

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