Retail Gazette Loves: Tesco urging Brits to head to pubs

Tesco's new ad campaign urges customers to support pubs hit by lockdown
"This week we’d rather you support your local pub." - Tesco

Tesco is encouraging customers to support their local pubs as beer gardens in England and Wales opened for the first time this week since the winter lockdown.

The supermarket’s new nationwide newspaper, social media and digital billboard advertising campaign highlights the “tough” time the hospitality sector has had during the pandemic.

“Pubs have had it tough this year,” it reads.

“That’s why for once instead of telling you about our fantastic deals, were using this space to ask you to support them instead (as long as you feel safe to do so).”

Grocers have faced accusations of cashing in on the closure of the hospitality and leisure sector, despite many of them, including Tesco, refunding the business rates relief offered by the Treasury.

“Today is a huge day as many pubs reopen after an incredibly difficult year,” a Tesco spokeswoman said.

“To support them, we’re using our ad spend to encourage the nation to give Tesco a miss in favour of a visit to the pub.

“We urge our customers to head to their local for a drink or a bite to eat with friends and family if they can.”

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