Karen Millen launches female empowerment campaign

Karen Millen

Karen Millen has partnered with a host of female entrepreneurs and role models to launch a new digital and in-store campaign designed to celebrate, inspire and champion women.

The Women Who Can campaign aims to equip women with the tools, knowledge and support to achieve their goals and sees Karen Millen partnering with the Step Up Club, a career development platform run by and for women.

The campaign, which will initially run for six months, will use editorial content, social activations and in-store events to explore themes associated with female empowerment.

READ MORE:  5% price hikes at Karen Millen as it embarks on strategic review

Each theme will be introduced through an interview with inspiring women from the business, sport and campaigning sectors.

The campaign will also offer practical advice and takeaways, including how-to guides, playlists and motivational mantras, as well as coaching sessions with professional career advisors across a number of Karen Millen stores.

“It has always been our mission to make women feel confident through couture-inspired fashion,” Karen Millen chief executive Beth Butterwick said.

“Women Who Can sees us take this ambition a stage further, enabling Karen Millen women everywhere to draw inspiration from some of the UK‘s most successful women who are trailblazers in their fields.”

Click here to sign up to Retail Gazette‘s free daily email newsletter


Please enter your comment!
Please enter your name here