Boohoo hires ex-Topshop creative boss as Karen Millen fashion director

Fast fashion retailer Boohoo reported a jump in sales in the first half of the year, but profits were down on last year’s pandemic highs, as increased operational costs slightly offset business gains. the Manchester-headquartered group
The retailer's market share in both the UK and the US has doubled.
// Boohoo hires former Topshop and Topman creative consultant as Karen Millen and Coast fashion director
// Lizzie Dawson will be responsible for creating “a new and transformational direction” for the brands

Boohoo Group has appointed the former Topshop and Topman creative consultant, Lizzie Dawson, as fashion director for Karen Millen, Coast, Oasis and Warehouse.

Dawson was the global creative design director consultant at Topshop and Topman between November 2020 and February 2021.

She was responsible for creating “a new and transformational direction” for the brands, and developing a “new and relevant identity” after they were sold to Asos.


READ MORE: Topshop administrators pay Lady Tina Green £50m


Prior to Topshop, Dawson worked as design director at Urban Outfitters between 2017 and 2020.

Karen Millen, Coast, Oasis and Warehouse managing director, Jane Eskriett said Boohoo Group has attracted some of the best creative and design talent in the business, which has helped rebuild four successful brands.

“As the Boohoo Group ownership of Karen Millen and Coast approaches the two-year mark and we celebrate the one-year anniversary of Warehouse and Oasis, Lizzie’s expertise and experience will help us to accelerate our journey to disrupt the mid-market fashion sector, creating beautiful products at affordable prices,” she said.

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