// Boohoo hires former Topshop and Topman creative consultant as Karen Millen and Coast fashion director
// Lizzie Dawson will be responsible for creating “a new and transformational direction” for the brands
Boohoo Group has appointed the former Topshop and Topman creative consultant, Lizzie Dawson, as fashion director for Karen Millen, Coast, Oasis and Warehouse.
Dawson was the global creative design director consultant at Topshop and Topman between November 2020 and February 2021.
She was responsible for creating “a new and transformational direction” for the brands, and developing a “new and relevant identity” after they were sold to Asos.
Prior to Topshop, Dawson worked as design director at Urban Outfitters between 2017 and 2020.
Karen Millen, Coast, Oasis and Warehouse managing director, Jane Eskriett said Boohoo Group has attracted some of the best creative and design talent in the business, which has helped rebuild four successful brands.
“As the Boohoo Group ownership of Karen Millen and Coast approaches the two-year mark and we celebrate the one-year anniversary of Warehouse and Oasis, Lizzie’s expertise and experience will help us to accelerate our journey to disrupt the mid-market fashion sector, creating beautiful products at affordable prices,” she said.