Sainsbury’s is launching a trial that enables customers to order their shopping via a smartphone app and then pick it up from a store just 30 minutes later.
The trial, done via the Chop Chop app, will see the Big 4 grocer become the UK’s first supermarket to offer sub one-hour collection options — and for no fee.
The trial is taking place at Sainsbury’s Pimlico store in London, where the supermarket’s one-hour delivery service Chop Chop is already available.
During the trial, which is limited to Android users, customers will be able to select and pay for up to 25 items for collection in 30 minutes, seven days a week.
The orders are packed and ready for pick up by customers showing their order number at the store’s Chop Chop desk.
This number will be available via the app or can be sent in an email depending on the preference of the customer.
“We want to offer a customer experience that is differentiated in terms of price but also in terms of service, with complete customer autonomy and excellent flexibility,” Sainsbury’s online director Clodagh Moriarty said.
“The way customers are shopping is changing as they look for faster and more convenient options and we want to continue leading the way in giving them the services they need to shop wherever and whenever they want.
“We were the first UK supermarket to introduce one-hour delivery last year and we’re now delighted to be the first to trial a 30 minute click-and-collect service.”