Heritage retailer WHSmith has opened its first store in Italy in the airport for the northern city of Turin.
The book and stationery retailer already operates 1300 other stores around the world, and a significant proportion of its sales and profits consistently derives from travel retail locations, such as airports and train stations.
Situated in the airside lounge, the new WHSmith store in Aeroporto di Torino store sells Italian and international newspapers, magazines and books as well as digital products, toys, souvenirs, confectionery, drinks and a travel essentials range.
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Aeroporto di Torino served four million passengers in 2016.
“Securing the contract for the store in Torino Airport is a key contract win and is a superb ‘first’ for our newly formed Italian business,” WHSmith international chairman Louis de Bourgoing said.
“We are excited by the opportunity to form an ongoing relationship with Torino Airport and we are committed to ensuring our store provides a truly compelling offer to all customers at the airport.”
Founded in 1792, WHSmith is one of the UK’s longest-running retailers.