Burberry’s Christopher Bailey says Brexit offers “enormous” opportunities

Christopher Bailey

Burberry‘s chief creative officer Christopher Bailey has spoken out against Brexit doom and gloom, stating that it would provide huge possibilities for growth.

The former chief executive of the high-end retailer — who recently relinquished the role to return to a more creative position — made the comments in an interview with the BBC.

“The possibilities and the potential for growth, both locally here in the UK and overseas, is enormous,” he said.

“I think it’s a much smaller world today than it’s ever been in terms of being able to trade.”

His optimism is based on his experience with selling Burberry as a “quintessential” British brand, adding that “we’ve got this creatively nourishing country that people want to feed off”.

However, he added that an anti-immigration climate could damage the UK‘s industry. She said sharing ideas from cultures and other countries was “fundamental to any creative business”.

On Burberry‘s recent decision to scrap a £50 million investment in a new factory in Leeds, he said: “Since we made that decision and bought that land a lot of things have changed in the world and as any responsible organisation, when you have these big shifts you need to reflect.

“We are absolutely committed to keeping our manufacturing in this country with our factories in Yorkshire, but with the new site we’re just taking a moment to make sure we understand the ramifications.”

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