Cath Kidston and Pinterest have launched a new initiative to promote the home and fashion retailer‘s latest “Colour” range.
The new collaboration will allow shoppers in 68 Cath Kidston stores to scan QR codes using Pinterest‘s Lens app on any bags in the new range.
This will take the customer to a Pinterest board on the platform created for each item.
This utilises the social media platform‘s app which launched earlier this year, where users take a photo of an object they like before being shown items in similar colours or styles.
“Being the first UK retailer to use Pinterest Lens with QR codes in-store is really exciting for us,” Cath Kidston‘s marketing director Sue Chidler said.
“By enriching the customer shopping experience, ‘Colour‘ QR codes will really help us to have a dialogue with our customers during the decision making process both at retail and online.
“I am very proud that Cath Kidston is at the forefront of driving this experience. This latest collaboration is another example of the company‘s strategic drive to enrich the customer experience in all our UK stores.
“I‘m very excited to see how this collaboration plays out for the launch of the “Colour by Cath Kidston” collection and beyond.”