Luxury handbag retailer Hill & Friends is set to open its first standalone store on London‘s South Molton Street amid swift expansion.
According to Business of Fashion, the 1750sq ft space will house the brand‘s showroom and design team and seeks to showcase “crazy visual merchandising”, expanding and consolidating its brand identity.
The brand is currently stocked in 35 locations across the globe, including in London‘s Selfridges.
Wholesale orders have reportedly grown 200 per cent since last season while online sales, which account for around 30 per cent of the brands revenue, were up 92 per cent on last year.
Emma Hill, the eponymous co-founder and creative director, previously worked at Mulberry as creative director and oversaw a meteoric rise in revenues from £50 million in 2008 to £170 million in 2012, while profits grew from £4 million to £32 million.
Hill & Friends has seen similarly rapid success since its inception in 2015.
“The experience of the brand is not just product, it‘s just one part of it,” Hill told Business of Fashion.
“We‘re really good at the whole environment and making people experience the brand with our visual ideas, so we wanted somewhere that was our own.”