New Look scraps Paula Dumont Lopez appointment

Paula Dumont Lopez

New Look has scrapped the appointment of its new chief creative officer Paula Dumont Lopez following the shock resignation of its chief executive earlier this month.

In June, it was announced that Zara’s head of basics and Espirit’s current head of womenswear Dumont Lopez would replace outgoing veteran Roger Wightman at New Look.

She was hired by now-former chief executive Anders Kristiansen, tasked with helping turn around the struggling fashion retailer by acting as a trend authority.

However, following Kristiansen‘s abrupt departure earlier this month, the retailer has made a u-turn on her appointment and to “ensure continuity, Roger Wightman will continue in his current role as chief creative officer”.

“The board of New Look Retail Group Ltd today announces that, as the company reviews its buying, merchandising and design priorities, it has decided that Paula Dumont López will no longer join the company,” the retailer said in a statement.

Meanwhile the high street chain’s managing director Danny Barrasso will succeed Kristiansen in the interim.

Last month the retailer revealed a 60 per cent drop in profits and is still tackling £1.2 billion of debt.

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