Sainsbury‘s has become the latest retailer to sign up to Autism Hour as part of a nationwide campaign led by the National Autistic Society.
On October 2, over 5000 stores across the country will take part in the scheme, dimming lights, turning down tannoys, music and self-checkout volumes in order to create a more calming shopping environment for shoppers living with autism.
The Big 4 grocer will introduce the measures in over 600 stores from 10am. This follows news earlier this week that Superdrug will take part in over 600 of its stores on October 8.
Intu shopping centres have also called for every retailer, restaurant and leisure operator in its network to take part, numbering over 4500 stores.
“We‘re extremely proud to be supporting the National Autistic Society‘s Autism Hour in over 600 stores, demonstrating our commitment to providing an inclusive environment for our customers,” head of customer experience at Sainsbury‘s Clare Muscutt said.
“It‘s an excellent initiative which will not only help increase awareness and understanding of autism amongst our colleagues and customers but also provide an enhanced shopping experience for people with autism in the communities we serve.”