Zara has confirmed the launch date of its ecommerce shop for its India market.
To go live on October 4, the website would be the first time the Spanish retailer will trade directly with Indian consumers through its own dedicated online retail platform.
Zara has had a presence in India since 2010, with 18 stores in India and through online third party providers such as Amazon.
Its current website only allows shoppers to browse collections and check prices rather than actually purchase anything – which has been a gripe with many Zara fans in India.
“Dear India, our online shop is opening on October 4th,” Zara said in a Facebook post that has since gone viral.
The news comes amid plans for the high street chain to open more stores in India, despite a slowdown in the number of retail space availabilities and new shopping spaces.
“Plans are to open a few more Zara stores in India over the next three to four years in the major cities — the primary challenge to faster expansion is the availability of high-quality retail spaces which can be expected to generate reasonable sales throughput,” said Trent Ltd, Zara’s Indian joint venture partner.