Nespresso’s brand new concept store has made its UK debut in Liverpool following successful trials in New York and Cannes.
The third store of its kind for coffee brand, the 1593sq ft store at Liverpool One shopping centre is an immersive boutique that aims to celebrate coffee moments.
The concept boutique hosts coffee tasting rituals, bespoke and interactive classes for customers, alongside demonstrations of Nespresso’s machines and accessories and how to master the art of coffee making.
Visitors can also experience elements that reflect the brand’s commitment to sustainability, with tabletops made of used coffee grounds from the Nespresso factory in Switzerland, and wood sourced from Nespresso reforestation programs on coffee farms.
Customers also have the opportunity to return their used coffee capsules to be recycled.
“Our new boutique concept is the latest example of our dedication to innovation and sustainability, showcasing the cornerstone of our business – our promise to delivering the highest quality coffee,” Nespresso UK managing director Francisco Nogueira said.
Nespresso now has 28 boutiques in the UK and Ireland plus two Nespresso cafÃ©s in London.