Superdry launches sports concept store in Cardiff

Superdry sport

Superdry’s store in St David’s shopping centre in Cardiff has undergone a full refurbishment to showcase the fashion retailer’s new sports concept.

The refurbishment makes it the first Superdry-owned store with a dedicated Superdry Sports entrance complete with signage, and stocks the brand’s full new sport range.

The St David’s Partnership, owners of St David’s, has welcomed Superdry’s newly refurbished store following completion of works on an enhanced shop fit, design and layout.

“Superdry’s recent refit is a result of their popularity and success at St David’s, and I am confident customers will love their latest concept,” the partnership’s Colin Flinn said.

The launch of Superdry Sport at St David’s follows recent news that Calvin Klein Underwear was set to open its first standalone store in Wales this autumn.

Lingerie retailer Bravissimio also opened a regional flagship store at St David’s earlier this year.

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