Next has become the latest retailer to trial a store-in-store concept at the UK’s largest grocer Tesco.
Earlier this week Next opened a 4300sq ft concession inside Tesco Extra in Surrey Quays, stocking a basic range of both menswear and womenswear.
“We want to offer our customers the best possible choice and convenience when they shop with us,” a Tesco spokeswoman said.
“We have a number of partnerships in stores across the UK, complementing our existing Tesco products and services.
“We’re pleased to be partnering with Next in our Surrey Quays store and look forward to seeing how customers respond.”
Next is the latest retailer to work with Tesco on a store-in-store model, following Dixons Carphone, Arcadia Group and Holland & Barrett.
The move could be seen as a response to its largest rival Sainsbury’s, which has begun to roll out Argos and Habitat concessions across the country since its acquisition of Home Retail Group last year.
With business rates on the increase and grocers already absorbing rising import costs in attempts stem food price inflation, many retailers are making efforts to utilize excess floor space by renting to other companies.