Amazon Treasure Truck drives into London & Manchester

Amazon treasure truck

UK shoppers can look forward to Amazon’s Treasure Truck reaching their shores, with the deal-sporting truck set to get its wheels in London and Manchester.

The Treasure Truck will initially pop up around the two cities several times a month, featuring one selected special deal per appearance, and with limited stock on the truck.

After customers sign up to the Treasury Truck service, they will receive a text alert when the truck is in town and revealing that day’s special offer.

After customers purchase the product in the Amazon app, they then select a convenient time and place to pick up the item at the truck.

The truck will also feature celebrity appearances, interactive games, seasonal events and on-the-spot prize giveaways.

“We all remember the sense of excitement we felt as children when we heard the jingle of the ice-cream van, and we hope to bring that same feeling with Treasure Truck,” Amazon UK’s head of Treasure Truck Quick said.

“Every product has been cherry picked, from must-have Christmas presents to jaw-dropping offers, ensuring Treasure Truck will turn an ordinary day into something a bit more special.”

Treasure Truck first launched in Amazon’s hometown of Seattle in February last year and has since expanded to a further 24 cities.

It will be the first time the service operates in the UK.

Click here to sign up to Retail Gazette‘s free daily email newsletter


Please enter your comment!
Please enter your name here