Antonio Flórez named as new Bershka CEO

Bershka CEO

Inditex has appointed Antonio Flórez as the new chief executive of its Bershka fascia, filling the vacancy less than 24 hours after Marco Agnolin moved on to Diesel.

According to the Fashion Network, the Spanish fashion giant also recently hired Pau Orts as Bershka’s head of digital strategy.

The news comes as Agnolin was announced as the new chief executive of Diesel just this morning, replacing Alessandro Bogliolo who left to join Tiffany & Co as its new chief creative officer.

Before being appointed the head of Bershka, Flórez was already a part of Inditex, having most recently served as the company’s director in Italy.

Previous positions include being Zara’s commercial manager of Zara in Europe.

Lorenzo Marcheselli, the former director of Inditex in the UK and most recently, commercial director of Zara in Europe, will now replace Flórez as director of Inditex Italy, according to a report in Expansion.

Bershka is considered Inditex’s second-largest fascia after Zara, and managed to achieve €2 billion euros (£1.76 billion) revenue mark during its 2016 financial year.

Bershka currently has around 1100 stores worldwide and operates online in 35 countries.

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