Debenhams announces new fashion & home director

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Debenhams announces

Debenhams has hired Steven Cook to fill the role of fashion and home managing director.

Starting in early January, Cook will make the move to the department store chain after six years as chief merchant for Canadian department store Holt Renfrew, which is owned by Selfridges.

At Debenhams, he be responsbile for the buying, design and merchandising divisions for its fashion and home departments.

Prior to his time at Holt Renfrew, Cook was Sears Canada’s divisional vice president and general manager of apparel and accessories.

“Steven’s appointment comes following a comprehensive global search to find the right candidate to drive Debenhams’ product offer forward,” chief executive Sergio Bucher said.

“Steven brings great credentials to the role and by organising under three business units, our managing directors will have more visibility and accountability for delivering the customer experience.

“I look forward to welcoming Steven to the business and working with him to deliver Debenhams Redesigned.”

Cook’s appointment was announced as the time as Richard Cristofoli’s promotion from Debenhams’ marketing director to managing director of beauty, beauty services and marketing.

Debenhams has also expanded the role of retail director Ross Clemmow, who will now be managing director for retail, digital, food and events.

The appointments come amid a shake-up of the executive team at the retailer after it unveiled its Debenhams Redesigned strategy in April, which focuses on experiential shopping, digital growth and driving efficiency.

In May, Debenhams appointed Sally Hyndman as HR director and Angela Morrison as technology and supply chain director.

In November BHS International’s former brand director Sara Bradley was named Debenhams’ new womenswear director.

David Smith has also been promoted from international director to managing director, international.

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