Retail Gazette Loves: Missguided’s Make Your Mark campaign

In an age where magazines and fashion advertising are criticised for presenting a skewed version of women, Missguided has launched a new campaign aimed at empowering body positivity and diversity.

The new campaign, Make Your Mark, features nine “babes of Missguided” and aims to empower women and champion unairbrushed models and models with “imperfections”.

The line-up of women includes models, body positive activists and bloggers.

The new ads are part of the brand’s wider Keep On Being You campaign, which launched in October to much praise, and features trans model and activist Munroe Bergdorf.

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