Dixons Carphone expected to post slowing Christmas sales

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Dixons Carphone

Technology retailer Dixons Carphone is expected to report slowing sales amid its Christmas trading report next week.

Analysts have predicted that sales for the 10 weeks to January 6 will drop to two per cent growth.

This is one per cent less than the previous quarter, and less than half of the sales growth seen in the same period a year prior.

This follows an announcement last month that the retailer may be forced to close some stores, after reporting a 60 per cent decline in interim profits.

Margins are expected to be hit due to falling mobile phone sales, which dropped three per cent in its first half.

Despite this, experts expect strong electrical sales and the delayed launch of the iPhone X to prop up lackluster sales.

A £400,000 fine was also recently issued to Dixons Carphone after millions of customers data was compromised back in 2015.

Hackers reportedly gained access through out of date WordPress software.

Former Carphone Warehouse boss and deputy chief executive Andrew Harrison was drafted in to help turnaround the retailer’s fortunes just before Christmas.

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