Fortnum & Mason has selected The Royal Exchange in London as the location of its latest store which will open later this year.
While the new store will be the luxury department store’s fourth in the UK overall, it will also be the first new store that is not located at a major travel terminal.
Aside from its famous Piccadilly flagship, Fortnum & Mason has satellite stores at Heathrow airport and St Pancras International train station.
From October, the heritage retailer will occupy two prominent positions at The Royal Exchange with 2368 sq ft of retail space carrying an edit of products from its Piccadilly flagship.
This will include its most popular teas, preserves and hampers alongside a confectionary counter and fresh produce.
There will also be dining and bar area with up to 90 covers.
“Our arrival at The Royal Exchange brings together two iconic London institutions with a shared history in trade and commerce, and a shared passion in architectural heritage,” Fortnum & Mason chief executive Ewan Venters said.
“We are driven to creating a world-class destination that brings the luxury and global charm of Fortnum’s, to the prestigious environment of The Royal Exchange.”
Owned by Oxford Properties, The Royal Exchange is located directly opposite The Bank of England and comprises 51,400 sq ft of retail space that is home to over 30 shops, including Hermès, Smythson, Watches of Switzerland, Boodles and Tiffany & Co.
“The opening of Fortnum & Mason will be a memorable moment in The Royal Exchange’s storied history and will further enhance its collection of luxury shopping boutiques and dining,” Oxford Properties asset management director Deborah Green said.