Shop Direct is set to merge its luxury fashion operation Very Exclusive with its main fashion platform Very.
The aim of the merger is to allow customers the chance to shop Very’s entire range in one place online.
Shop Direct said it would migrate Very Exclusive into Very during the autumn/winter 2018 season, with the former becoming the new home for both in time for spring/summer 2019.
“Very Exclusive has played an important role for Shop Direct in broadening the range of premium fashion brands we’re able to offer our customers,” Shop Direct group product director Sam Perkins said.
“At the same time, Very has continued to grow strongly thanks to its compelling proposition and clear customer appeal.
“Now is therefore the right time to consolidate our fashion proposition by bringing together our premium brand relationships with the scale, power and customer base of Very.”
Very Exclusive was launched in 2015 and stocks more than 90 high-end fashion brands.