Ocado shares rally as analysts cite potential to “supersize”

M&S Ocado

Ocado has seen its share prices jump in morning trading this morning after it was referred to as the “Microsoft of retail”.

Analsyts Peel Hunt issued research into the online grocery retailer earlier this week, stating that it believed “Ocado Solutions has potential to become the ‘standard’ platform for retail logistics across all sectors as the operating system of retail”.

It added that “niche, closed, exclusive platforms like those from Apple lead to a quick rise, but eventual stagnation, whereas generic, open, standard platforms like Windows and Android supersize”.

After comparing Ocado to the more “standard” platform with room for exponential growth, the grocer saw its shares jump 6.2 per cent in morning trading, making it the top riser.

Earlier this month Ocado was promoted to the FTSE 100, and has seen sustained growth through selling its technology to international partners, with the most recent being a deal with US retail giant Kroger earlier in May.

On the back of the Kroger tie-up shares in Ocado rose 44 per cent, adding £1.6 billion to its stock market value and making it worth more than M&S.

The latter was valued at £4.8 billion before its full-year report last week revealed poor figures and a new tranche of store closures as part of its five-year turnaround plan.

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