Waitrose has announced a new partnership with private health care company Bupa and is poised to launch health checks in stores across its estate.
As the grocer struggles to maintain its market share amid increasingly fierce competition from online rivals and foreign discounters, it is seeking to expand its offering.
This will take the form of health stations set up across 17 of 353 UK stores, where customers can check their height, weight and blood pressure.
Health advisors from Bupa will also be on hand to offer assessments and personal fitness advice.
“Many shoppers have the best intentions to be healthier but busy lives get in the way,” Waitrose nutrition and health manager Moira Howie said.
“We know that helpful advice can get people started and have a positive effect on their long-term health.
“This range of services from Bupa, who are experts in their field, complements a number of health initiatives we launched earlier in the year to help customers live healthier lives.”
Bupa Health Clinics director Sarah Melia added: “In a UK first, supermarket customers will get the chance to try a range of leading Bupa services.
“By making it easy to access, we’re confident this will help them make long term health and lifestyle changes.”