Asos has been praised by swathes of shoppers on social media for the launch of a wheelchair-friendly jumpsuit.
The online retailer started selling the jumpsuit last week, which was designed in partnership with British Paralympian and BBC sports reporter Chloe Ball-Hopkins.
After sending an email to Asos urging them to produce more adaptive clothing options for customers who use a wheelchair, the brand created the colourful two-piece waterproof jumpsuit, which allows the bottom and top halves to be zipped together.
So over the last several months I have been working with @ASOS to create a fashionable, yet practical waterproof all in one! Not just for people like me in a chair but for anyone. It's about making fashion accessible! So what should be next?! https://t.co/1gzzkRlED9 pic.twitter.com/7yS57QEmpD
— Chloe Ball-Hopkins (@chloe_ballhopzy) July 4, 2018
— Rore Erica Okoh ✨👩🏾💻 (@rorerorerore) July 4, 2018
@ASOS leading the way! This is honestly the first time I have ever seen a disabled model in a ‘normal’ set up, rather than a special one off to gain attention. So happy my ASOS addiction is fuelling a forward thinking, caring business 🙌🏻 #equality #DisabilityRights pic.twitter.com/4bgTWzPrrV
— Gracey (@GraceyRx) July 4, 2018
“People like myself, who are in a chair, we get cold very easily, and water and rain definitely don’t help that”, Ball-Hopkins told the BBC.
“It’s not about making disabled fashion, it’s about making fashion accessible”, noted the paralympic athlete on Twitter.
The jumpsuit, which retailers for £50 here in the UK, has been widely praised on social media, with fans dubbing it “diversity without tokenism” and celebrating Asos’s “embrace of accessibility”.