Hugo Boss to open first standalone Hugo store in the UK

Hugo Boss

Hugo Boss is poised to open its first ever standalone Hugo store in the UK next month.

Coming to Westfield London shopping centre, the new 1550sq ft store is part of the company’s two-brand strategy announced in 2016, which involves streamlining its portfolio to two lines – Hugo and Boss.

Hugo’s offering focuses on contemporary smart casual wear while Boss is more for tailoring and athleisure.

The upmarket fashion retail group is planning to open 10 Hugo stores throughout 2018.

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