// FitFlop has opened its first UK store in Westfield London
// The new 629sq ft store marks the roll-out of freestanding stores and new retail concepts
FitFlop has opened the doors to its first UK store at Westfield London as the brand launches a worldwide expansion programme.
The new 629sq ft store marks the roll-out of freestanding stores and new retail concepts for the brand, as “physical retail is an integral part of the company’s mission”.
The store features minimalistic design with neutral shades of greys, whites, and mirrored surfaces, contrasted against oak and brown suede.
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The shop fit features bespoke units and a custom-made central table “that appears to float above the floor”.
“Our company was founded upon customer-first principles of creating product that delivers a game-changing footwear experience,” FitFlop chief executive, Gianni Georgiades said.
“As we look to evolve and grow our brand in the wellness space, experiencing and engaging with our product in real life is fundamental to us.
“We want to bring our customers on a journey, showcasing the breadth of our product as a wellness lifestyle brand and bringing our USP to life in the physical realm.”
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