PrettyLittleThing suspends next day delivery due to “overwhelming demand”


PrettyLittleThing has been forced to suspend its next day delivery service as it scrambles to catch up on a build-up of orders.

The online fashion retailer, which is owned by Boohoo, informed customers that due to “overwhelming demand” it was unable to keep up with the orders and would temporarily turn off next day delivery options.

In a statement on Instagram, founder and chief executive Umar Kamani said: “We have regrettably had to turn off next-day delivery and certain discounts in order to catch up with our current orders getting sent out.

“This is a temporary backlog due to overwhelming demand. Again, I have to apologise for any delay on anyone’s orders.”

PrettyLittleThing added via a message on its website that it was only able to offer “supersaver at this time”, adding that it was working to resume normal delivery options as soon as possible.

The young fashion retailer, alongside its stablemate Nasty Gal, has continued to grow rapidly, with both Boohoo subsidiaries boasting triple digit growth in the last quarter.

Revenues at PrettyLittleThing surged 158 per cent year-on-year to £79.2 million in the three months to May 31, while Nasty Gal raked in revenues of £7.2 million a 149 per cent year-on-year uptick.

Boohoo also saw a 12 per cent year-on-year jump in quarterly revenues to £97.2 million.

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