Gwyneth Paltrow’s Goop launches London pop-up

Ten years after founding Goop, Gwyneth Paltrow’s global wellness brand and website launched its first European pop-up this week, choosing Notting Hill as its home.

Goop’s painstakingly curated skincare, clothing, homeware, fragrances and supplements were sold online-only until last year, when Goop opened its first bricks and mortar store in Los Angeles, followed by pop-ups in New York, Dallas and the Hamptons.

Now London, the city where Gwyneth was living when she had the idea for Goop, joins the pop-up fray, with a new store in Westbourne Grove open until January 27 next year.

The pop-up features clothing, ‘eclectic’ homeware and G-Sport, Goop’s activewear line, although it’s thought the London pop-up will have less of a focus on the controversial product lines that Goop has made headlines for in the past, including Moon Juice’s Brain Dust and Vampire Repellant.

Click here to sign up to Retail Gazette‘s free daily email newsletter


Please enter your comment!
Please enter your name here