// Urban Outfitters is opening a new ‘Summer Dress’ pop-up store on London’s Kings Road
// The pop-up adds to the continued expansion of the fashion retailer in Europe, with three further spaces set to open from June 2023
Urban Outfitters is set to open the doors to a new ‘Summer Dress Shop’ pop-up store at London’s Kings Road.
The 275 sq ft pop-up attached to Anthropologie, which the fashion retailer called a dedication to the “celebration of summer and design” will be transformed into a “true Urban Outfitters space” showcasing its full dress range.
The pop-up adds to the continued expansion of Urban Outfitters in Europe, with three further retail spaces set to open from June 2023.
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UO hopes that the Summer Dress Shop will attract new consumers looking for the perfect summer fits whilst giving existing customers a different retail experience with designs inspired by modern tailoring for “key summer looks”.
Fashion director Malika Zagzoule said: “Summer dresses are such a staple in everyone’s wardrobe. Whether our customer wears a dress on holiday, in town, to a friend’s house or event, Urban Outfitters has something for everyone.
“Our unique approach to designing the dress range has allowed us to organically grow our offering of beautifully crafted garments to a point where it deserves to be celebrated and highlighted in its own way.”
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