By Rotation opens 10-day rentable fashion pop-up at Cheshire Oaks outlet

By Rotation
// By Rotation launches rental fashion boutique at McArthurGlen Designer Outlet Cheshire Oaks
// The 10-day concept pop-up store will allow visitors to try on rentable occasionwear

By Rotation has opened a first of its kind rental fashion boutique at McArthurGlen Designer Outlet Cheshire Oaks.

The 10-day concept pop-up store will allow visitors to try on rentable occasionwear from in-demand luxury brands including The Vampire’s Wife, Ganni, Jacquemus, Zimmermann, Rat&Boa and Rixo in store until July 31, for a fraction of the retail price.

By Rotation is a social fashion rental app which allows users to rent, lend and buy designer fashion.


READ MORE: 7 retailers offering clothing rental services


Visitors can explore the By Rotation boutique at the outlet and rent items directly through the app.

The boutique offers a selection of over 150 sought-after fashion items for its 300,000 users.

By Rotation founder and CEO, Eshita Kabra Davies said: “After many successful pop-ups in London, we’re so excited to be popping up in Cheshire Oaks and having a physical presence regionally.

“Our 300K strong community is based all over the UK so I can’t wait to meet our local Rotators as well as introduce our platform to new users. By Rotation is about making luxury fashion available to all, something we and McArthurGlen both have in common.”

Cheshire Oaks Designer Outlet general manager, Kenny Murray said: “We are excited to open our doors to this exciting and unique retail space. Working with By Rotation on their first-ever physical activation outside of London is testament to our commitment to creating unparalleled shopping experiences for our guests.”

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