Harveys has launched it first ever celebrity partnership with Louise Redknapp as the retailer undergoes “great change and innovation”.
The partnership with Redknapp, who rose to fame as a singer in the late 90s, will see the launch of the Bold collection including eight different pieces of furniture.
Redknapp, who has become renowned for her interior design and style knowhow through her blog A Style Album, was reportedly involved in every step of the design and development process for the range.
All the pieces in the collection, which includes footstalls, sofas and chairs, will be available in three different fabrics and a range of colours, and have been hand crafted by British firm Ashley Manor.
“I only design things I would put in my own home, and this collection is a true reflection of my personality and style,” Redknapp said.
“Working with Harveys has exceeded my expectations: the collection is beautiful and I’m so proud of it – I’ve even got the Large Icon Sofa in my living room.”
Harveys managing director Kalwant Singh added: “Harveys is in the middle of great change and innovation.
“This is the first time we have partnered with a celebrity and the team has been committed and driven to produce a range that will inject vibrancy into shoppers’ homes: stylish furniture that doesn’t compromise on comfort, whatever the budget.”
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As long as she is associated with this rogue Bensons for Beds Harvey’s I will not buy anything. She should by one of their Staples beds. She will soon see clients running away.