Feelunique has been ordered to stop making the claim that some of its products can treat  acne by the Advertising Standards Authority (ASA).

The online beauty retailer Feelunique, alongside brands Dermalogica, Johnson & Johnson and Reckitt Benckiser, have been banned from claiming their products can medically treat or prevent acne as they are cosmetic.

All four companies were told by the ASA not to make medical claims for products without a licence, “in particular claims that stated or implied that their products could prevent or treat acne”.

The retailer responded to the ruling stating that they thought it was unlikely customers would consider acne a medical condition like they did something like diabetes.

It added: “We note the clarification provided by the ASA’s review of this topic and we will be complying with their recommendations.”

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