Eve Sleep has announced the appointment of Cheryl Calverley as its new chief marketing officer.
Joining the online mattress retailer this week, Calverley will be moving on from her role as marketing director at the Automobile Association, which she first joined in 2015.
Prior to that, she held a number of senior marketing positions for six years at Birds Eye Iglo and before that she was marketing manager at Unilever for seven years.
Her appointment comes shortly after the Eve Sleep launched a new funding plan under recently-instated chief executive James Sturrock, which aimed at re-energising the online retailer after its ambitious and rapid expansion had stunted growth.
“Cheryl is a natural fit for the business and the delivery of Eve’s refocused growth strategy,” chief executive James Sturrock said.
“Her proven track-record in developing and managing high profile brands will be crucial to further differentiating our brand positioning, enhancing customer experience and helping to achieve our ambition of becoming Europe’s leading sleep and well-being brand.”
Calverley said: “I’m thrilled to be joining the Company at this stage in its development.
“Eve’s culture of challenging the traditional market offers a unique position from which to further build a powerful brand with a genuine connection to its customers and foster strong loyalty.
“The business has a clear sense of purpose, to improve people’s health and wellness, and the expansion of its product offering is a key part of this.”