Eve Sleep appoints Masood Choudhry to the board

Eve Sleep appoints Masood Choudhry to the board
// Masood Choudhry appointed as independent non-executive director at Eve Sleep
// He has 20 years of experience in digital and mutlichannel retail, including senior roles at Zalando & Asos

Eve Sleep has announced the appointment of Masood Choudhry to its board of directors, whereby he will join as an independent non-executive director.

The online bedding retailer said the appointment is with immediate effect.

Choudhry also joins Eve Sleep’s audit committee as chairman.


READ MORE: Eve Sleep sales rise as Covid-19 boosts demand for homewares


He has previously worked for many of Europe’s biggest digital and multichannel retailers in a career spanning over 20 years.

For the last four years Choudhry was vice president of logistics at online fashion retailer Zalando, with responsibility for managing its supply chain.

Prior to this he spent time at various other direct-to-consumer businesses, including World Stores, where he held the position of chief operating officer and Asos for six years, where he was director of supply chain development.

“I am honoured to be joining Eve at this exciting time,” Choudhry said.#

“My experience in nurturing an entrepreneurial and fast paced culture, developing high performing teams, and managing online fulfilment across Europe whilst focusing on building customer centric operations at a reasonable cost base will help Eve as it transitions to the next phase of its growth journey.”

Eve Sleep chief executive Cheryl Calverley said: “Masood has been at the forefront of the transition to ecommerce for over a decade with many of Europe’s largest and most prestigious online retailers.

“His expertise and insights will be invaluable as we transition from focusing on restructuring to driving balanced and sustainable growth, initially across our three existing markets.

“With an increasingly strong executive and non-executive Board, an award winning and growing product range and a healthy balance sheet, eve is well placed to seize the yet untapped opportunity to build a meaningful sleep wellness brand.”

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