// OnBuy hires Aron Cody-Boutcher, a former Seasalt chief customer officer & Clarks digital brand manager
// He will take on the role of chief marketing officer at the online marketplace
// He joins OnBuy alongside a series of other recent C-suite hires as the retailer pushes on with a global scale-up
OnBuy has appointed Aron Cody-Boutcher to the role of chief marketing officer as it pushes on with its international expansion plans.
In this new role, Cody-Boutcher will be responsible for accelerating OnBuy’s growth, working closely with founder and chief executive Cas Paton.
Cody-Boutcher has more than 20 years’ experience in translating customer insight into marketing strategy, digital product development and commercial business performance for retailers.
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His previous stints include Seasalt chief customer officer, Nisbets head of ecommerce UK and Ireland, and Clarks global digital brand manager.
Cody-Boutcher joins OnBuy alongside a series of other recent C-suite hires, including ex-eBay director Mark Lister as chief commercial officer and former Richmond Group finance director James Watts as chief financial officer.
OnBuy, which was founded in November 2016, now employs more than 85 people and plans to welcome more team members in the coming months as it pushes on with a global scale-up strategy after securing a £5 million cash injection from investors last year.
“With the recent boom in online shopping and the continued evolution of the ecommerce market, I’m delighted that Aron will be bringing such a breadth of experience to this new and important role,” Paton said.
“Aron will be fundamental in raising OnBuy’s brand awareness to introduce new customers as we continue on our international scale-up over the next three years.
“He will also continue to further engage the eight million customers who currently shop with us.
“As the industry continues to grow and flourish, we’re working hard to build the best team possible to propel the global growth of OnBuy and our retailers even faster.”
OnBuy has grown by 13-fold in the past 13 months, including recording its third consecutive year of over 600 per cent year-on-year growth in 2020.
Sales last month were also £3 million higher than those recorded the month prior.
OnBuy said this placed the business “well on track” to breach £200 million in sales in the coming 12 months.