H&M to introduce unisex fashion range

H&M has announced plans to introduce a genderless clothing range in collaboration with Swedish fashion brand Eytys.

The new range will include unisex clothing, shoes, and accessories for adults and children.

The collection is due to be released online and in stores worldwide from January 24.

“With this collaboration, we hope to introduce the H&M customer to our design philosophy of robust and fuss-free design where function triumphs embellishment and styles spans genders,” H&M acting head of menswear design Ross Lydon said.

“It’s the Eytys idea of a ‘generic’ look, one that is meant to elevate integrity, attitude and confidence.”

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