Reserved holds back on UK expansion

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Reserved holds back on UK expansion
Reserved operates more than 1,700 stores across 20 countries, but said its UK expansion was on hold.
// Reserved expansion on hold while Brexit delays loom large
// Brand VP waiting for Oxford Street store to “prove that we can continuously increase the sales regardless of the economic conditions”

Polish fashion brand Reserved has put plans to expand in the UK “on hold” due to Brexit uncertainty, according to a report by Retail Week.

The Gdańsk-headquartered retailer operates more than 1700 stores across 20 countries, but said its UK expansion was on hold due to the country’s current Brexit debate.


READ MORE: Reserved owner “strongly believes” in UK expansion despite failing to turn profit


Brand vice president Przemysław Lutkiewicz told Retail Week that the retailer was also waiting for its current store on Oxford Street to “prove that we can continuously increase the sales regardless of the economic conditions.”

“When both have become clear for us we will decide what to do next in the British market,” Lutkiewicz said.

Last year the owner of Reserved’s parent company LLP Marek Piechocki said Reserved would continue to expand across the UK despite rocky trading.

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